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33PERCENTLUCK was founded in 2023 by Jam Hsiao in collaboration with Key Opinion Leaders in various industries such as music, sports, fashion and lifestyle.

33PERCENTLUCK takes the sports community as the center, links the youth generation through the sports community cultural concept that integrating music, creativity, design and sustainability, altogether transmits the basketball culture and sportsmanship with creativity and power.

33PERCENTLUCK Logo is inspired by the number 33 and four-leaf clover in the brand name, with four petals representing: Movement, Innovation, Youth and Hope.

33PERCENTLUCK takes sports as the core, brings innovative products on the basis of carrying forward sports spirit and culture, and provides professional training for young people through 33PERCENT BASKETBALL, so that the hope of the new era will create infinite possibilities for the future. The four petals are closely linked and united, just like blooming flowers, they bloom with strong vitality and infinite possibilities, and infect everyone around them with the transmission of luck and the youthful energy of blood!

Established in 2016, an independent designer brand rooted in Taiwan and expanding internationally.

"New Functional Fashion" is the core concept, where fabric quality, practical functionality, and unique design coexist.

Seeking collaborations across various fields—not only working with talented artists and designers worldwide but also bringing GOOPiMADE's vision to a global audience through cross-industry partnerships.

INSPIRED BY UNCONSTRAINED SELF-EXPRESSION

A.SOCIETY is a professional eyewear aesthetics brand, and we are much more than that. Everyone is a unique existence, just like our glasses, each pair is carrying its own unique story and personality.

We believe that the meaning of a brand goes beyond the glasses themselves and lies in connecting people with stories and inspiring endless possibilities.

In 2018, a group of like-minded friends founded A.SOCIETY, a brand that connects people with art, music, contemporary culture, and inspiration. As artists, designers, investors, and industry experts, we aim to create a brand that integrates real stories and inspirations into eyewear, infusing our pursuit of individual aesthetics and innovation into every detail. Our goal is not only to create high-quality eyewear, but also to convey a message, a courageous attitude of expressing oneself and pursuing innovation.

We infuse creativity into design and art into products, driven by a pure motivation.

THE ART OF DESIGN, THE BEAUTY OF CRAFTSMANSHIP


Over the years, we have accumulated hundreds of products, each series originating from real inspiration and insights. Through the medium of eyewear, we make style and expression accessible as part of everyday life. All of A.SOCIETY's products are designed and manufactured by our in-house team, who have decades of experience in the eyewear industry. We start from the user experience, scenarios, and innovation, and perfectly balance avant-garde design with functionality. We combine design with high- quality craftsmanship to handcraft acetate, titanium, and stainless steel frames, paired with internationally standard anti-impact and scratch-resistant anti-ultraviolet lenses. Let every detail be felt from the outside in, truly touching the user.

CREATIVITY . COLLISION . BREAKTHROUGH


And the most important core of A.SOCIETY must definitely be the collision of creativity. We collaborate with artists and opinion leaders from around the world to challenge the boundaries of technology and materials. We are committed to creating unique experiences that make every product go beyond the definition of a regular pair of glasses.

We believe that everyone who has experienced A.SOCIETY products will definitely feel the same. Soon, we will have more opportunities to meet you, so please stay tuned.

As seen on fashion mags and beloved by celebrities such as Dwyane Wade, Orlando Bloom, and more, Aequa & Co. brings bold, powerful pieces to contemporary men's fine jewelry. The atelier boasts three generations of luxury jewelry heritage, with craftsmanship rooted in the prestige of renowned houses like Cartier and BVLGARI. Every handcrafted piece is made from solid 14K or 18K gold, 925 sterling silver, natural diamonds, precious and semi-precious gemstones, and authentic pearls.

Arkyve is a forward-thinking streetwear brand blending playful creativity with bold, unconventional designs. Known for its viral crochet hats—like the cat ear hat and oversized beanie—Arkyve has quickly gained traction among Gen Z for its unique style and authentic cultural relevance. With a focus on limited drops, each collection captures a distinct aesthetic, emphasizing individuality and self-expression. Arkyve’s growing influence is fueled by celebrity co-signs from figures like Swae Lee, Kai Cenat, and IShowSpeed, as well as its thriving presence in streetwear hubs like ComplexCon. Rooted in youth culture, Arkyve is not just a brand but a lifestyle movement for trendsetters and tastemakers.

Associated Clothing is a luxury streetwear clothing brand, originally founded in 2023 by a now-17-year-old who is passionate about streetwear, environmental sustainability and creating change. Now a worldwide brand, their mission is to “associate” and foster connections across diverse communities and around the world through the love of luxury streetwear. They are committed to producing premium, affordable, and sustainable apparel that stands at the intersection of style, comfort, fit, and environmental responsibility, focusing on eco-friendly materials and ethical production practices. Through their clothing, they aim to build a diverse and inclusive community that celebrates creativity, authenticity, and the spirit of the streets.

Founded in 2003 by Pharrell Williams and NIGO, Billionaire Boys Clubs started as a marker of the collision of the creative forces in the world of streetwear. At the core of BBC, is a philosophy encapsulated by Pharrell's inspiring words, "Wealth is of the heart and mind. Not the pocket.

"Human cognition, use and mastery of fire is the first practice for human beings to understand nature and use nature to improve production and life."
Yes, it is written like this on the encyclopedia. If it is objectively so, then in 2013 we created a brand named after the root cause of the fire. It must be a happy practice based on our love for street culture. We don't follow the trend, we just want to create what we like, and demand ourselves with the goal of high quality. The "burning boy" uses the spirit and attitude of fire to fight against ignorance and ignorance. If fortunately, we can be with more BURNIN BOYZ/GIRLZ I think we will not treat everyone and every idea with popular and homogeneous requirements.
If there is no burning, there will be no fire, if there is no love and peace, nothing matters.
PEACE &LOVE

First established in 2003, CLOT is a pioneering streetwear label and the brainchild of Edison Chen. Conceived from the desire to bridge East and West through thoughtfully-designed apparel and goods, the brand takes its Chinese roots to a worldwide stage, modernizing, reinterpreting, and splices motifs from traditional Chinese culture with bold graphics, exaggerated silhouettes, and a dynamic energy reflective of the new youth of Asia. CLOT has since partnered with leading global brands in various genres to create sold-out collaborations, solidifying its international presence in the process.

CLOT's vision for a borderless culture of streetwear is further manifested in JUICE, a fashion and lifestyle retailer that expresses an all-encompassing aesthetic through its curation of apparel, home goods, and more. Located in major cities around the world, JUICE can be found in Hong Kong, Shanghai, Guangzhou, Shenzhen, Taipei, Taichung, Los Angeles, and online.

Comfortable gives you opportunities, you are smart enough to lead the world trend with us, because of COSTS.

DOE was founded in Shanghai in 2014 by a group of idealists. Influenced by contemporary Chinese pop music, movies, and global youth street culture, DOE ingeniously incorporates these elements into the design of classic casual menswear to create contemporary attire suitable for a wider audience. These garments not only blend symbols and memories of contemporary Chinese culture but also showcase a unique sense of fashion.

The "Nameless" concept advocated by DOE emphasizes individuality and diversity, expressing that each "Nameless" can have their own unique style, and everyone is a part of the "Nameless" (DOE).

DOE's brand philosophy, "Formless, Soundless, Nameless. BE FORMLESS." further emphasizes this free, flexible, and unrestrained attitude. This philosophy transcends traditional brand labels and definitions, allowing individuals to express themselves freely without any constraints.

DOE aims to redefine the landscape of contemporary Chinese fashion culture through its design language and brand model, influencing the industry environment and contemporary youth culture on a broader scale. DOE also encourages each "Nameless" to actively explore themselves, seek higher self-worth, and exert influence in the fields of fashion, art, and culture.

DPLS - Deep Lifestyles is an American streetwear brand founded in Los Angeles in 2015. It is heavily influenced by American street culture and racing culture, blending elements of hip-hop music, modern art, and a rich automotive culture. The brand's founder, ND @ndc923, has years of experience living in Canada and running a custom car shop, infusing the dynamic spirit of car customization and racing into the brand.

DPLS's core philosophy is to "Live fast, full throttle", encouraging people to step on the gas pedal and pursue their life goals with full force, just like race car drivers. Additionally, DPLS actively collaborates with artists, celebrities, and popular IPs, such as rapper J-Balvin, the anime series "Neon Genesis Evangelion" and "Astroboy", and artist Ron English. The brand has also collaborated with "Student Driver" collection with actors Daniel Wu and Sung Kang, showcasing its cross-industry collaboration capabilities and unique cultural appeal.

Feng Chen Wang is a Chinese-born, London-based designer at the forefront of a new generation of fashion talent emerging from China. Feng studied MA Fashion Menswear at the prestigious Royal College of Art, London, graduating in 2015.

Describing her aesthetic as “future-modern, authentic and multidimensional”, Feng focuses on technical deconstruction, creating unisex clothing that is functional but at the same time conceptual and personal, drawing on her life experiences and Chinese heritage.

Feng Chen Wang debuted at New York Fashion Week for Spring Summer 2016 earning a nomination for the LVMH Prize, since then the brand has been a permanent and celebrated fixture on the official London Fashion Week Men’s schedule with her most recent AW20 collection a finalist of the International Woolmark Prize.

In 2022, Feng Chen Wang designed the official uniform for the flag bearers of the Beijing Winter Olympics, before moving to the official Paris Fashion Week calendar for Spring Summer 2023.

In addition, the brand also continues to collaborate with brands such as Levi's, UGG, Crocs, Estee Lauder, Canada Goose, Converse and Nike, injecting distinctive personal imprints and creative energy into the collaborative projects.

Official design studio and lifestyle brand by pioneering artist FUTURA 2000. Est. 1997.

"Best Emerging Brand of the Year" at COMPLEXCON 2022, New York label FRIED RICE is distinguished by its elevated unisex streetwear collection, quirky creativity, and obsession with outstanding fabrics.

The brand's mission is to celebrate and support creative community locally in their NYC neighborhood and around the world.

According to founder Maya Wang, "Our community and our designs are like fried rice. They represent unique elements all mixed up together in a way that becomes greater than the parts alone."

With this distinctive artistic and cultural perspective, the brand is now a go-to for creatives internationally. FRIED RICE has been worn by artists and athletes like Kendrick Lamar, Questlove, French Montana, Russell Westbrook, J.I.D., Jessie Reyez, Jacob Collier, and Black Eyed Peas, as well as major Asia artists like Little Ghost, Zhang Yi Xing, and others.

The FRIED RICE flagship store is in the heart of NYC Soho’s vibrant streetwear scene on Mulberry Street just between Kith, Aimé Leon Dore, Supreme and Stüssy.

Established in 2014, GrowthRing & Supply began as a shop offering a well-edited selection of lifestyle products sourced internationally from different periods, with a focus on quality and functionality. GrowthRing & Supply also carries its own brand by producing fashion apparel, furniture and accessories. Seeking out things with imperfection, and accepting the natural cycle of growth and decay are our aims.

We believe that “Authentic Aesthetic” is a cycle of creating things by hand, owning items that we become attached to, interaction with people, nature and, above all, living.

Truth comes from the observation of nature.

Goldie creates their own aesthetic by accessing technical fabrics, experimental knitting techniques, deconstruction through raw cuts and hand distressing.

The brand represents a personal journey into global youth subcultures

An opinion, a statement, even an emotion, a blurry memory, an imagination of parallel dimension.
Their language provokes more questions than answers.

HATE MONDAY is a brand established in 2010 that focuses on the fusion of fashion and lifestyle. The core philosophy of the brand is to challenge traditional concepts through bold innovation, aiming to create a deep emotional resonance with consumers. The brand name itself carries a satirical meaning, reflecting the common aversion people have towards busy workdays, especially the dread of Mondays. Through innovative designs and a unique brand culture, HATE MONDAY seeks to inspire everyone to pursue their dreams and enjoy the beauty of life.

HATE MONDAY is not just a fashion brand; it is a community that resonates with individuals. We are committed to encouraging everyone to share their stories and lifestyles through collaborations with various entities. This interaction not only strengthens the brand's cohesion but also allows consumers to find resonance in shared values, which is closely tied to the brand's rapid growth and its unwavering philosophy. We have collaborated with a variety of brands and IPs to launch co-branded product lines, including PLAYBOY, ONE PIECE, NISSIN, DIGIMON, SPY x FAMILY, BUBBLE BOBBLE, ULTRAMAN, PINK PANTHER, SHIBANBAN, GANBARE ROBOCON, and many more.

Established in 2020 and founded by a group of passionate fashion designers, Hoopla is a local fashion knitting brand specializing in combining traditional knitting techniques with trendy elements. The products are all knitted - based, incorporating bright colors and Hong Kong 's nostalgic culture to create a series of fun and practical items . The product range includes knitted bags, sweaters, home goods, accessories , and gadget items. Hoopla strives to promote the design concept of rich Hong Kong heritage through delicate and unique knitting.

i BAG your pardon. is a quiet luxury brand that was launched with the desire to escape the complexities of daily life and to find personal happiness. Our vision is to create a paradise filled with happiness through our bags. We believe that in the hustle and bustle of life, many people lose sight of when they are truly happy or what makes them happy. So, we create bags with the hope that those who find our brand will take a moment to reflect on their own hearts and discover their true happiness.

Jeff Hamilton, A world-renowned legendary leather jacket brand, custom-crafted commemorative pieces for NBA events and global superstars. Each design is infused with cultural motifs from sports, entertainment, and beyond, making every piece a highly collectible masterpiece. Beyond iconic leather jackets, the brand expands into versatile casualwear, catering to diverse style needs while upholding its legacy of bold artistry.

Melting Sadness is a creative team created by a well-known domestic artist Zhangquan and Randomevent team, it consists of sculptures / paintings / devices / exhibitions / dining, and is based on the demands of many different ages to seek the lifestyle belongs to the modern. The design concept is from the sculptural work Melting Sadness, which aims to arouse the beauty of everyone's growth. The products offered by Melting Sadness wil give more meaning to growth. It is both practical and warm, and it serves as an extremely inclusive carrier to collide with more artists.

ABOUT NEW ERA CAP CO., INC.
Since 1920, New Era has been handcrafting the finest headwear in the world. Today, with apparel and accessories lines, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the globe. With over 500 licenses in its portfolio, New Era is the brand of choice in the worlds of sport, fashion, music and entertainment. New Era Cap encourages people to truly express their personal style and individuality through its products. The fourth generation, family-owned company is headquartered in Buffalo, NY and is marketed and distributed in over 125 countries. For more information, visit http://www.neweracap.hk.

We are thrilled to announce our second collaboration with world-renowned surrealist artist Johnson Tsang, dropping exclusively at ComplexCon.

Renowned for his ability to bend reality through his masterfully intricate sculptures, Tsang challenges perception and reshapes the familiar into the extraordinary. His surrealist approach aligns seamlessly with the defiant spirit that drives everything we create.

Together, we've developed a range that embodies the intersection of art and fashion—each piece infused with Tsang's visionary perspective and our shared commitment to pushing boundaries.

PHANTACi was founded in 2006 by fashion icon Jay Chou and his friend Ric.
The original concept of PHANTACi stems from the mischief conveyed by the word 'Phantom' and the grandeur the idea of 'Fantasy' can poetically achieve.
Located in central Taipei, PHANTACi offers edgy fashion choices and lifestyle inspiration, encouraging everyone to pursue their own unique style.

OHTNYC is a bold, genderless jewelry and fashion brand based in New York City, dedicated to pushing boundaries and redefining self-expression. With a unique blend of edgy designs and cultural storytelling, OHTNYC creates pieces that empower individuals to celebrate their authenticity. Known for its innovative collaborations with global icons, including K-pop artists and brands like Nike, the brand bridges diverse audiences across the globe. OHTNYC’s creations have been embraced by celebrities like Doja Cat, Aespa, and Olivia Rodrigo, while its presence at high-profile events and pop-ups continues to captivate fashion-forward communities. At its core, OHTNYC stands as a creative force for individuality and confidence, inspiring everyone to own their story.

Exclusive premiering at ComplexCon HongKong, @tshirt is @pablotshirtfactory's new brand platform.
Paris-based apparel manufacture Pablo T-Shirt Factory develops into a garment and clothing brand.

PRESTIGE APPAREL, based in Shibuya, creates an attitude and message that seriously faces the sexuality, and apply the concept of free fashion to our products, where individuality is naturally accepted and respected without being bound by categories or preconceptions.

STAPLE is now a world renowned brand which reflects the gritty and never-ending energy New Yorkers (and all urban dwellers) possess. It not only exists as a representation of New York, but The Pigeon is also the influence behind Staple’s extensive apparel range and collaborative items available across the world. Inspired by street culture and design, Staple’s reach encompasses many different landscapes such as fashion, music, sport, and art.

25 YEARS IN, STAPLE CONTINUES TO BE A POSITIVE SOCIAL CONTAGION

UT is a celebration of pop culture from around the world. Iconic classics and fan favorites alike are reintroduced in this exclusive collection of original artwork. From the realms of art, music, film and more, there’s something to help everyone express who they are and to wear and share what they love.

Randomevent, founded in 2012, is a local Chinese designer brand focusing on youth culture and street fashion. Drawing inspiration from past and present youth culture, merge the reflect on culture and society, traditional and original together. Randomly take samples from street, internet work and 90s retro,etc., continues influence youth groups through music, art, party, etc.

Revenge was founded in Los Angeles, California by Han and Garette in 2016. Nineteen at the time, both founders were immersed in the streetwear drop culture and shared a deep love for music and art. Through Garette's connections within the underground music space and Han's background in clothing production, the two were able to bring attention to Revenge through exclusive drops and the iconic "Kil Hoodie".

Being so intertwined with popular artists, Revenge has built a cult following that actively awaits each drop. Music, art, creativity, and the desire to create clothing that can satisfy both quality and affordable price points are core values of the founders and the brand. Garette drives the individuality and creativity of the brand while Han's passion for product development diversifies and elevates Revenge's product offering to this day.

As of 2023, Revenge has adapted to the ever-changing market and has implemented strategies to its dynamic drop schedule to continue garnering exclusivity and anticipation. Today the brand exists a s a fine in-between of hype streetwear and artist collaborations. Revenge continues to serve its core audience by launching collaborative pieces and collections with figures such a s JuiceWrld and Young Thug, while also expanding its following by tapping into the audiences of Playboy, Diablo IV and more.

Rhime was originally founded in 2020 by Jordan and Cody

Born in Los Angeles, CA. Creators were tired of boring clothes and wanted to make something with crazy design elements.

Rhime's name is a traditional way of saying Rhyme. Inspiration comes from A Tribe Called Quest's song "Check the Rhime"

Hip Hop roots are in all of the pieces, some phrases by Playboi Carti or designs that are inspired by particular songs

R/F is a collaborative series launched by Chinese avant-garde brands @Rocksta.rckst and @Freeworldoder.fvvo, blending street culture and rock culture. Inspired by the lifestyle and attitudes of Chinese youth, it has garnered significant attention in the fashion market. The series has won the favor of artists such as Fan Chengcheng, MC HOTDOG, Xiao Gui Wang Linkai, Hu Xianxu, Higher Brothers, Digi Ghetto, as well as international musicians like Yung Fazo, ChasetheMoney, and Killy.We will drop the new collection at Complex Con“street is dead” ，stay tuned.

R.W.B. @r.w.b.official is making its debut at ComplexCon Hong Kong! Inspired by the iconic red-white-blue bag. R.W.B. transforms this cultural symbol into a bold fashion statement, blending heritage with streetwear aesthetics to redefine the classics and shape a new wave of urban fashion. R.W.B. stands for Red, White, and Blue, a symbol of resilience, movement, and creativity. By merging workwear aesthetics with avant-garde cutting, the brand bridges nostalgia and innovation, creating a distinctive fashion identity that pays tribute to the cultural roots that inspire us.

R.W.B. is also teaming up with @gro_grocery, @hibyefriend.online, @gunglok, @1997s_official, @_prodig_, @bbcicecream_hongkong, @hotelkeychain and more, bringing together an unmissable lineup of creative forces. To celebrate this debut, R.W.B. will be giving away exclusive red-white-blue bags—only at ComplexCon Hong Kong, first come, first served! Stay tuned for more details!

* Salute to Michael Jordan 23 and his Legendary Story: Soleaddictt x Conjure x Re_fabulouz*

We will once again be showcasing our favorite sneakers, promoting street culture, and honoring the 🏀 * basketball legend Michael Jordan *!
* It's all about passion* – love of the game, respect for the athletes, as well as fascination with the culture of sneakers, and our obsession with the legendary brand.

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We are very honored to participate in the second round of ComplexCon Hong Kong 2025.
This is simply an unmissable event for those who love the culture and classics!

* tribute to MJ 23:*
-* February 17, 1963*, the legend was born.
- The booth will feature **23 carefully curated exhibit, which includes classic Vintage Nike Air Jordan clothing and sneakers,
And an original work by **Conjure, specialy crafted in knife-handled designs.
Through this exhibit, we hope to pay respect and honor Jordan and his basketball spirit, and also open the vault to showcase a few gems collected throughout the years.

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* Exhibition highlights: *
1. Classic Air Jordan Series Treasures
2. Exclusive Art Design Works
3. Special exhibition area showcasing trends and culture

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In addition, a series of * ComplexCon exclusive clothing * will be available on site!

We welcome everyone to join and witness this event with us! You will not want to miss it!

theboyhasnopatience, or "TBHNP" for short, was founded by DJ CELL in December 2021. The name was inspired by the George Lucas film Star Wars series, which was released in May 1980.

In this era when patience is extremely scarce, the brand name "theboyhasnopatience" is not just to express the literal meaning of "impatient boy", but to remind us that we seem to be impatient, and we should keep enough patience with the people and things we love.

The brand continuely draws energy from HIPHOP culture, street scenes, fashion aesthetics, visual images, party forms, digital music and 3D art into a more diversified creative expression, trying to take over and explore a new scene in the multi cultural context.

theboyhasnopatience aims to connect with the world, constantly generating energy and inspiration through exchange and collaboration with different art forms and artists. Working with artists such as KayCyy and Lancey Foux to host parties and create co-branded clothing. The brand has also collaborated with brands such as New Era,a professional century-old hat brand from the United States, and TRAVS, a Tokyo streetwear brand recognized by numerous Japanese and Korean artists, trying to infuse diverse elements into our creative ventures.

THUG CLUB is a pioneering force in Korea’s luxury streetwear scene, known for its bold designs and distinctive aesthetic. With a strong cultural influence and a deeply engaged community, the brand has redefined the standards of high-end street fashion. Rooted in its Korean heritage, THUG CLUB continues to push boundaries, blending craftsmanship with a rebellious spirit.

WCNC was established in 2025 as the association affiliated with the watch brand WMT. The concept of WCNC is to create exclusive uniforms for like-minded individuals who share common interests. Anyone who appreciates WCNC products is considered a member of WCNC, hence the slogan "Members Only." WCNC also expands into various categories beyond wristwatches while maintaining a consistent style, aiming to cultivate unique yet trend-conscious looks for its "members."

WHOOSIS was founded in 2015, Chongging. lt draws inspiration from life and passion for culture, andstays connected with many musicians and illustrators, so as to bridge the gap between clothing andphotography, music and other artistic forms.Emphasize loyalty to the taste and embrace theessence of the inspiration source.

The leader of the boy band Mirror, Lokman, has officially launched his brand-new personal clothing label, CAAT3. As a dancer active in Hong Kong's street dance culture, Lokman’s fashion style has always been deeply connected to his passion and attitude toward street culture. CAAT3 embodies this enthusiasm, blending street spirit with fashion aesthetics into a creative endeavor.

"Hape was born in the UK. It is based on the ape as the prototype and takes "street", "fashion" and "art" as the soul. It is a 3D fashion trend IP created in 2021 by the world-renowned British art team Digimental Studio and operated by Hong Kong HapeLabs. Hape is a revolutionary art IP in the digital age. With amazing 3D rendering aesthetics, it has rapidly expanded to the world with London as the center, capturing more than one million fanatical fans around the world.
In 2024, Hape launched HapePrime, a trendy brand representing "street fashion", and officially landed in China, starting to expand its influence in the Asian market. So far, many world-renowned brands including Jägermeister, DIESEL, Guofeng Bee Honey Water, 66SIXTY-SIX, and Zebra Craft Beer have established in-depth cooperation with Hape. In the future, more and more big brands will step into the trend world of Hape together."

Jeff Staple is a pioneer, a storyteller, and a visionary who has shaped sneaker and streetwear culture for decades. From redefining hype to turning sneaker releases into cultural events, his impact is woven into the fabric of the industry. His visionary approach to merging design, storytelling, and innovation has made him a true architect of the industry. Zellerfeld is revolutionizing footwear with full-stack 3D-printing technology that eliminates traditional production barriers, allowing for limitless design possibilities, custom fit, and fully recyclable creation. More than a manufacturing breakthrough, Zellerfeld’s platform is redefining how footwear is designed, created, launched and distributed, giving creators and brands direct access to create, release, and sell on demand without reliance on conventional models or supply chains. Together, STAPLE and Zellerfeld are proving that the future of footwear is not just about the product but about who gets to create, how shoes come to life, and the new possibilities unlocked when vision, technology and culture collide.

Tedrick Bearson / TBDA - – Where Trend Meets Tradition

Our brand blends the timeless charm of the teddy bear with contemporary, fashion-forward designs. As everyone knows, teddy bears hold a special place in the hearts of people across the world, but we are exciting to show that they can also be a trendsetting and stylish addition to any collection.

We believe that Tedrick Bearson's unique approach 'combining nostalgia with cutting-edge style' can add something truly special to your offerings. Our products are designed to bring joy and warmth, while also keeping pace with the latest trends, making them perfect for a modern, fashion-conscious audience.

First established in 2003, CLOT is a pioneering streetwear label and the brainchild of Edison Chen. Conceived from the desire to bridge East and West through thoughtfully-designed apparel and goods, the brand takes its Chinese roots to a worldwide stage, modernizing, reinterpreting, and splices motifs from traditional Chinese culture with bold graphics, exaggerated silhouettes, and a dynamic energy reflective of the new youth of Asia. CLOT has since partnered with leading global brands in various genres to create sold-out collaborations, solidifying its international presence in the process.

CLOT's vision for a borderless culture of streetwear is further manifested in JUICE, a fashion and lifestyle retailer that expresses an all-encompassing aesthetic through its curation of apparel, home goods, and more. Located in major cities around the world, JUICE can be found in Hong Kong, Shanghai, Guangzhou, Shenzhen, Taipei, Taichung, Los Angeles, and online.

Comfortable gives you opportunities, you are smart enough to lead the world trend with us, because of COSTS.

An independent footwear brand led by Takashi Murakami

Rollie Nation makes some of the world's most comfortable shoes, that feel as good as they look.

Rollie designs for All Day Comfort, adding innovative sports tech to everyday pairs – so each step you take feels better than the last. Because comfort should be felt in all facets of your life, not just your gym shoes.

Rollie Nation exists to build a more vibrant and positive world by helping people feel more comfortable, pushing the boundaries of their everyday potential.

PandaPrank pioneering sneaker customization brand that combines a creative agency with a media platform, founded in 2020 in Guangzhou. Drawing inspiration from the outdoors and nature, PandaPrank uses sneakers as a medium for secondary creation, aiming to establish deep connections with the younger generation in the realm of contemporary culture.

Guided by the core philosophy of "Make Some Changes," PandaPrank consistently pushes the boundaries of traditional design, focusing on crafting one-of-a-kind custom sneakers and unlocking infinite possibilities in sneaker re-creation. As the first secondary creation brand in China to receive authorization from Vibram，PandaPrank strikes a perfect balance between professionalism and innovation adding profound meaning to sneaker customization. At the same time, the brand delves into the richness of local culture, collaborating with hidden masters of intangible cultural heritage to seamlessly blend traditional craftsmanship with modern aesthetics, creating works of elevated value. By partnering with renowned domestic and international brands, PandaPrank conveys its distinctive design philosophy through every creation, presenting meticulously crafted, unforgettable designs.

Established in 2016, OGR is a Chinese brand rooted in hardcore functional culture. Utilizing 3D technology as its foundation and propelled by cutting-edge design, the brand integrates China's advanced industrial techniques and premium materials to produce fashionable products.

In 2019, OGR re-entered the domestic market with a fresh perspective, aiming to engage with a broader range of fields and communities.The brand creates a variety of cultural products, offering bold and stylish gear for individuals who are passionate about expressing their unique aesthetic and embracing an independent mindset.

Born in 2017, xVESSEL is a brand that fuses deconstructionism with iconic design elements and is dedicated to presenting the most pioneering perspective for fashionistas.
xVESSEL created the world's first cork vulcanized shoe, which is an organic fusion of vintage aesthetics and pioneering trends, aspired to break the shackles and build a unique trendy cultural system in the torrent of the times.

WATER THE PLANT
PLANT GOOD VIBES
Founded in 2020 in Japan, Water The Plant was born during a time when the world craved self-care, self-growth, and a fresh perspective. Rooted in positivity, creativity, and resilience, we believe in nurturing both personal growth and authentic self-expression—because just like a plant, the best things in life take time to flourish.

From our flagship store in Shibuya, Tokyo, we bring together sneakers, streetwear, and lifestyle accessories that reflect this ethos. With bold graphics, vibrant colors, and uplifting designs, Water The Plant is a reminder to embrace the journey, stay grounded, and always grow towards the light.

Previously, we collaborated with Smiley, a brand that shares our commitment to spreading optimism. While we don’t take life too seriously, we do take responsibility—working with eco-conscious suppliers to ensure our manufacturing practices respect the planet.

At Water The Plant, we believe in planting good vibes, watering our dreams, and growing with purpose—because when you nourish what matters, the rest will follow. 🌱✨

SHOOTBRAND was established in Xiamen in 2016. The word "SHOOT" implies capturing and experiencing. The brand is led by two representative street dancers from Fujian. From the initial original clothing line to the end of 2022, they launched the brand's first retro and trendy skate shoes, the Freedom-One/FREEDOM ONE series. The products introduced by the brand focus on the integration of street trends and fashion. Currently, the brand has launched five product lines and has gained many brand fans. Stay tuned for SHOOTBRAND's exclusive drop at ComplexCon.

Celebrity Grillz Maker - Alligator Jesus

Established 2004 in Miami, founder/artist David Josef Tamargo, aka ALLIGATOR JESUS, combines his passion for art and design into hand made pieces from out of the underground culture and into the mainstream spotlight. Often garnering press and internet breaking moments for his A-list clientele, such as Madonna, Zendaya, DojaCat, Bad Bunny, Robert Pattinson, Kourtney Kardashian, Machine Gun Kelly, LiL Nas X...etc. The studio is committed to giving all clients memorable works of wearable art and elite treatment.

Collaborative partner, lab-grown opal specialist - ANOTHER RENDITION

A new concept platform to be launched promoting lab-grown opal, aiming to apply the special material in all kinds of innovative design in every aspect of fashion and lifestyle, but not just jewelry. Despite having been supporting different brand names in manufacturing, ANOTHER RENDITION has been working with ALLIGATOR JESUS in his renowned opal grillz. All these masterpieces will be showcased in CCHK25 plus ANOTHER RENDITION debuting their first opal cuban chain series.

ARTOX GROUP is a service provider in the field of art consumer upgrade. We are committed to maximizing the value of art through our expertise, channel flow and superior resources, and we are constantly upgrading our business art system methodology to integrate more resources from different industries and promote social innovation through business upgrading.

ARTOX GROUP's brands include the internationally renowned art platform APPortfolio, which focuses on producing and showcasing high-quality limited edition artworks in collaboration with numerous internationally recognized brands and famous artists. Stands as the core of contemporary and street art, APOL Gallery is providing audiences with a diverse, edgy, and borderless art experience through its innovative perspectives and cross-collaboration approach. With a longstanding partnership with Disney, they specialize in IP incubation and cross-branding through their innovative APP+ platform. The group also holds ownership of the fragrance brand 'either:1' and several other lifestyle brands 'with an aesthetic focus on art.

The Brooklyn Nets are coming to ComplexCon Hong Kong Marketplace!

Step into Nets World with a pic from the Nets locker room photo booth, shop exclusive team merchandise, and stay tuned for special guest appearances and performances.

Club Soul Good

As a charity partner to Complex Chinese, Club Soul Good returns to ComplexCon with a non-profit exhibit, offering a sneak peek into its full opening in April 2025.

Club Soul Good hosts Cantopop vinyl concert and DJ parties in the most iconic hood of Hong Kong - Sham Shui Po (“SSP”).

As a social enterprise, Club Soul Good aims to perpetuate the culture of CantoPop and vinyl music with trendy cafes and local businesses.

In collaboration with a charity ChickenSoup Foundation, Club Soul Good promotes community wellbeing through music therapy, peer support and career opportunities.

Step into the world of nostalgia at the County Fair. Reimagined by BlackFlag for ComplexCon Hong Kong, the County Fair mixes classic Americana carnival elements, with some of the best creators from your explore page.

At The County Fair, you'll be able to purchase exclusive products and play for a chance to win one-of-a-kind prizes; all while getting the opportunity to meet your favorite online creators, in person.

EDIFIER is a globally recognized leader in audio technology, dedicated to innovation and premium sound experiences. With a diverse product portfolio that includes multimedia speakers, home audio systems, car audio, and headphones, EDIFIER has been shaping the future of sound for over two decades.

Driven by a commitment to cutting-edge technology and superior craftsmanship, EDIFIER has built a strong international presence. The company has established dedicated research, design, and sales teams worldwide, ensuring products meet the highest global standards. Its advanced manufacturing facilities and rigorous quality control processes enable the creation of exceptional audio solutions for consumers around the world.

With a well-established global distribution network, EDIFIER's products are available in over 80 countries, including the United States, Canada, Japan, Germany, the United Kingdom, Australia, Russia, and Mexico. By combining precision engineering, meticulous craftsmanship, and an unwavering passion for sound, EDIFIER continues to deliver immersive audio experiences, allowing users everywhere to enjoy the perfect harmony of innovation and quality.

Hikarigahara Snowcat was established by the legendary Japanese skier, Mr. Masanori Takeuchi. The company has also invited the renowned Japanese designer, Mr. Kazuki Kuraishi, to lead the design of a range of crossover entertainment products centered around the theme of skiing. This initiative aims to extend Hikarigahara's presence beyond the snowy mountains and into the streets, allowing more people to experience and appreciate the spirit of skiing.

The joy of creation begins with KALOS BLOCKS.
KALOS is a local blocks brand, originated from 1970s. Join us to explore creativity, transform your imagination into reality, and make dreams from everyday life accessible.

Come take a closer look at our recent collaboration with Squid Games 2 and be one of our creators of the world of LUB LUB!

Nurfadli Mursiding, a.k.a Lickpalik (@lickpalik) is a Indonesian webcomic artist whose work is infused with the nostalgic appeal of the 90s and early 2000s cartoons, combined with the authenticity of daily life. As the founder of Mindblowon Studio and the creator of the beloved @tahilalats webcomic & Mr. Nobodies Art toy series, Palik has garnered a loyal following.
Ever the innovator, Palik and his team are exploring new creative avenues by developing art toys, clothing lines, games, and short animations.

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with more than 2.5 billion likes and followers globally across all leagues, team and player platforms.  NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.

PLAY FOR MORE! PlayStation and PEPSI will join ComplexCon HK to celebrate the limited-time PEPSI x Astro Bot product launch. The collaboration includes two co-branded, special-edition cans, limited edition premium redemption and lucky draw in Hong Kong.

Polaroid was founded in 1937 by Edwin Land as an icon of innovation and engineering. The company's launch of the Polaroid Land camera in 1947, which marked the genesis of instant photography, and subsequent introduction of the breakthrough Polaroid SX-70 camera in 1972 and many others, would firmly cement Polaroid’s standing as a technological pioneer and cultural phenomenon during its peak. However, at the turn of the century, the company would be faced with new realities surrounding digital technology’s swift rise and ceased the production of instant film in 2008. But that was short-lived; a dedicated group of instant photography fans would save the last Polaroid factory in the Netherlands under the name ‘The Impossible Project,’ paving way for the eventual rebirth of the original ‘Polaroid’ brand in the years following.

Today, Polaroid is in pursuit of unlocking the beauty in everyday life with instant photography tools that empower creators across the globe to capture meaningful moments. With recent introductions like the world’s smallest instant camera, the Polaroid Go camera, and the world’s first instant camera with built-in manual controls, the Polaroid I-2 camera, the company that we have come to know and love for over 80 years is rooted back in the spirit of analog innovation for the modern age.

CREATING ART THROUGH LIFE

TBC was founded in April 2024 with the common goal to initiate passion projects to inspire, impact and influence change. A multifaceted collaborative encompassing projects from design, branding, events, products through creative outlets.

In a short time, TBC has already brought to fruition successful projects in fashion, art, luxury cars, watches, sports, lifestyle, and other exciting outlets with their well-connected backgrounds, determination and ability to reach a vast audience.

Get fun with the Best Gaming Phone - ROG Phone 9 Series at ComplexCon Hong Kong!
In addition to the mobile game experience, a large number of gaming gears and ROG gifts are waiting for you to win! ROG Phone has also set up a DIY workshop for the first time, so all of you can DIY YOUR OWN ROG TEE at our booth!

RISK THE RULES, REVAMP THE BOLDNESS

Risky is a beauty brand that breaks conventional ideas and pioneers a raw, unrefined aesthetic.

It boldly redefines authenticity through intentional imperfection.

SLOOWDAY is ready to make a splash at COMPLEXCON HONG KONG 2025, collaborating with artist KASING LUNG. This debut showcases their signature "Slow Living Attitude" through KASING LUNG’s popular character, LABUBU.
Attendees can expect exclusive limited-edition ART TOY collections and stylish apparel. Additionally, SLOOWDAY will unveil a unique range of LIFESTYLE ITEMS inspired by KASING LUNG's personal lifestyle, aimed at enhancing urban living. Whether you’re a LABUBU enthusiast or a trend-savvy individual, this collaboration is sure to surprise.

The creative brand WISH YOU A GOOD LIFE, led by NICKTHEREAL , is making its global POP-UP debut at ComplexCon HK.

Starting from MV visual design and expanding into concert stage design and event planning, WYAGL had already collaborated with international brands such as Sprite, Lineage, BBC, Budweiser, and BE@RBRICK—even before launching its own products. The 2021 custom Nike Dunk SB limited edition further sparked major attention. Additionally, its stage designs have been honored with the K-DESIGN AWARD Gold Award and the DDA Silver Award.

This year, WYAGL is set to release a series of exclusive limited-edition products, bringing its cultural mission and aesthetic expertise to Hong Kong!

Founded in Hong Kong in 2022 with support from CCIDA and PMQ, FabriX was born with the mission to promote Hong Kong’s digital fashion on virtual runways worldwide. Its role has since expanded into an international digital fashion hub and marketplace, fostering innovation and driving artistic breakthroughs alongside commercial opportunities. Acting as a catalyst for creativity and an advocate of digital fashion, FabriX inspires designers to explore bold ideas and push the boundaries of what’s possible in fashion.

Over the years, FabriX has made its mark on the global stage, presenting its innovations at events like FW2023 London Fashion Week, FW2024 Paris Fashion Week, and FW2025 Pitti Immagine Uomo 107. At Pitti Immagine Uomo, its groundbreaking AR try-on model transformed how buyers, fashionistas, and customers interact with fashion, sparking fresh conversations about the future of fashion technology.

Through groundbreaking collaborations, industry education, and creating case studies, FabriX is breaking barriers in fashion technology, aiming to lead the charge in redefining the global fashion landscape. Recently, FabriX was invited to digitize Shanghai Tang’s archival designs for its 30th Anniversary Exhibition, enabling the public to virtually try on iconic pieces in previously unimaginable ways. Recognised as one of HKFDA’s Top 10 Fashion Visionaries in 2024, FabriX continues to pioneer innovation, bridging tradition with technology and reshaping the future of fashion.

Pete Wrights has come to Hong Kong to make new friends. Offered is a few highly limited apparel designs especially produced for CCHK 2025. Pete welcomes you with a strong embrace in Booth 33

Born in Beijing in 2005. Yanran Chen‘s artistic creations stem from introspective self-examination and active response to the complex external world. Meanwhile, her style has been influenced deeply by Japanese-style manga and experimental French films. She draws inspiration from various sources, allowing her artwork to naturally evolve without adhering to a particular style.

In 2023, Yanran Chen held her first exhibition in Tokyo, Japan. Since then, her artworks frequently appear in art spaces around the world, and she has successfully held exhibitions of her works in Shanghai, Hong Kong, Tokyo, Budapest, Taipei, Las Vegas and other places. She is the Creative Ambassador of LEUCHTTURM 1917 China, co-artist of POP MART and fashion brand ROBBi. She also cooperates with international brands and media, such as BALENCIAGA, Songmont, R13, Numéro，Wonderland.，Men's UNO young，Instyle，etc.

ARTWORK CONCEPT
Yanran Chen, with her vigorous mobility, has benefited to the fullest extent from a great deal of information from the outside. Rooted in reality, but also in imagination and dreams, Chen Yanran has developed her unique creative style.

In 2023, Yanran Chen established her art studio, ACCRO STUDIO, which means "endless", representing her continuous exploration in the field of art.

ART EXHIBITION
2025, ComplexCon Hong Kong, at Asia World-Expo(AWE), HongKong, China
2024, The 3rd Asian Art Biennale, Zey Art Center, Shenzhen, China
2024, ComplexCon, at Las Vegas Convention Center, Las Vegas, USA
2024, ART TAIPEI, at Taipei World Trade Center Exhibition Building, Taipei, China
2024, Budapest Art Exhibition, at Millennium Art Center, Budapest, Hungary
2024, OPENFILE Festival of contemporary visual culture "A whole new world" at chi K11 art museum，Shanghai, China
2024, Tokyo Solo Exhibition, at Tsutaya Books Daikan-yama, 17 Sarugakucho, Shibuya City, Tokyo, Japan
2024, ComplexCon Hong Kong, at Asia World-Expo(AWE), HongKong, China
2023, Rekindle - Experiential Fusion of Contemporary Urban Art, at Modern Art Museum, Shanghai, China
2023, ART021 Shanghai Contemporary Art Fair, at Shanghai Exhibition Center, Shanghai, China
2023, ART AMOY, at Xiamen International Conference & Exhibition Center, Xiamen, China
2023, Art Market Budapest, at Bálna, Budapest, Hungary
2023, SOMSOC Art Show 23 A/W, at SOMSOC GALLERY, Tokyo, Japan
2023, YanRan Chen Solo Exhibition [NOWHERE], at SOMSOC GALLERY, Tokyo, Japan

BUSINESS COOPERATION
Co-artist of POP MART
Co-artist of "The Playpower Collection" of "WaarWorld"，the Animation label for Liu Cixin's "The Supernova Era"
Ambassador of LEUCHTTURM 1917 China
LEUCHTTURM 1917 x YanRan Chen "Mirror Wonderland Explore Within and Beyond" co-branded products and gift boxes
Fashion brand-ROBBi x YanRan Chen joint limited edition cooperation
Promoter of iQiyi reality show《LIFE SHOW FASHION》
R13 brand promotion shooting cooperation
Songmont Shanghai bund source "Listening Song Pavilion" press day shooting cooperation
Figure on the cover of the mainstream fashion magazines《Wonderland.》、《Men's UNO young》、《Instyle》2025.02
Figure on the cover of the world's top fashion magazine《Numéro》2024.12
Participated in the filming of "MODE Magazine" Women's Day special project
Year of the Dragon artist cover special project, creation of "DRAGON".
Invited guest of Chinese actor Yuan Hong's personal art program - #Artknock#
SHEIN fast-fashion apparel and accessories team-up
Shot in partnership with BALENCIAGA × WONDERLAND.

'Creative artist Ouyang Ru' trend artist, whose works are mainly paintings, sculptures, and installations; Most of the works use their iconic colors and Loonyface's IP image, which usually reflect society and human nature, with a strong sense of irony and humor, using LoonyFace to redefine themselves, re-examine and establish their relationship with the world, and transform the traces and meanings of life that "need to be discussed" into a visual language.

Chairman Ting x Graffiti+

Chairman Ting and Graffiti+ are joining forces to create fun, cool, and engaging art activations that redefine urban creativity.

Graffiti+ transforms spaces into interactive canvases, blending traditional graffiti with cutting-edge technology. By integrating digital walls and large-scale public activations, we empower and unite communities through art, making self-expression more accessible, engaging, and inclusive.

Chairman Ting, an award-winning, artist-led studio based in Vancouver, Canada, specializes in illustration-driven art and design. Known for its whimsical and highly detailed style, the studio has collaborated with top global brands, including Nike, Adidas, Starbucks, Snoop Dogg, Porsche, NBA, Mercedes-Benz, Doritos, Microsoft, and Red Bull. Committed to creativity and passion, Chairman Ting only takes on projects that meet its “fun” criteria—because life is too short for boring work.

Together, Chairman Ting x Graffiti+ push the boundaries of art and technology, delivering immersive experiences that inspire, engage, and celebrate urban culture.

COEXIST is an art creative agency that strives to bring top-tier global artists’ artworks and real-life audience into the same space, where communications and connections can happen. COEXIST has constructed an intricate creative web of numerous world-renowned artists and studios, embracing diverse art forms and styles, including installation art, digital art, street art, etc., bringing intriguing artworks from all over the world regardless of their media and form to the local audience.

The team has been working on multiple large-scale exhibitions with international artists for the past few years, including Edgar Plans’ collaborations with EA Sports FC and NBA for two stops of his “Game Starts!” world tour, “Artefacts of Indigo Plateau” born from the collaboration of Daniel Arsham and Pokémon and the first duo exhibition of Hajime Sorayama and H.R. Giger in China.

At ComplexCon in Hong Kong, COEXIST is now collaborating with the classic muppet show Sesame Street, hoping to create a “Magical Art World” for the audience to step into. Celebrating the 55th anniversary of Sesame Street, COEXIST and Sesame Street are bringing forward a funky and trendy collection of artworks born form the clashing of the classic children’s television show and 26 contemporary visual artists, including Edgar Plans, Jun Oson, XIN LIU, etc.

EDITECTURE is a multidisciplinary practice that specialises in architectural, art, interior design branding and graphic design; reEDIT and edit academy focuses on developing sustainable methodology; solutions and design for the design and construction work; and through edit academy, the education arm to teach the younger generation about sustainability and how that can give back and contribute back to our society. After graduating from the Bartlett school of architecture, University of London, with the bachelor and Master degree. Jacqueline venture in her entrepreneurial career in 2011 to start EDIT with her business partner Genevieve chew, and EDITECTURE