Pan-Asian cultural collective Yeti Out teams up with Tokyo’s Ryota Daimon for “BUILT DIFFERENT” — an installation putting the cities that made them who they are, on the map. Raised on high-rises, fast life, and no sleep, Yeti Out x Ryota Daimon pairs the high octane energy of Kowloon with Shibuya across a series of airbrushed paintings and a centre piece that displays the collaborator’s downtown, street-bred energy. Yeti Out focuses on pushing the envelope in Asia’s creative circles with music as the foundation while bridging artistry from East & West. Through its series of pop-up parties, record releases, apparel drops, printed zines and more, Yeti Out captures the euphoria of late nights and early mornings to reflect youth movements that shape creative cultures in cities that never sleep. Founded in 2010 in London as web 1.0 experiment, and now head quartered in Hong Kong and Shanghai, Yeti Out has branched into a record label, radio station and creative agency.

‍

We are based in Hong Kong, the vibrant hub of Asia, our mission is to curate captivating exhibitions, host cutting-edge pop-up events, and develop integrated marketing campaigns that engage and inspire. Through meaningful interactions, we strive to tell stories that resonate with audiences. As a Hong Kong company deeply rooted in Asian culture, we strategically partner with a diverse range of talented artists and illustrators from the region. Together, we reimagine brand activation campaigns, creating unforgettable experiences that generate powerful word-of-mouth. By offering limited edition merchandise, we cater to consumers who seek exclusivity, harnessing their influence as the most potent form of modern media. At A-House, we firmly believe that creativity and strategic communications can forge a network of collaboration between artists and brands. Through this partnership, we aim to spotlight the rich traditions, values, and subject matter of our artists, ensuring their expertise is effectively communicated and appreciated by a wider audience.

‍

Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel –

adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.

ampX is a newly established platform dedicated to nurturing passionate performing artists in the pop/commercial genres. Guided by the belief that “the stage is a powerful classroom for building character,” ampX’s mission is to provide unparalleled opportunities and networks, connecting aspiring talents with world-class mentors and instructors to prepare them to shine for professional stage productions. By fostering a positive environment that inspires young performing artists to continually push their personal boundaries, ampX empowers them not only to excel in their craft but also to develop resilience, discipline, and unwavering character.

‍

GRAMS28 is a lifestyle brand creating goods that wed function, quality and style. Through our focus on intentional structure and our perfectionistic, detail-oriented design approach, we bring newfound balance to the world of luxury goods. GRAMS28 was created to address a gap in the luxury goods market: the disconnect between practicality and appearance. Launched in 2019 with its flagship Tech Folio—an iconic case for modern tech carry—the brand has since expanded. In 2023 and 2024, GRAMS28 introduced a growing collection of bags designed for work, travel, and leisure. In 2025, GRAMS28 began its evolution into a premium lifestyle brand. Expanding its scope to embrace a wider range of lifestyles and demographics, the brand now brings its meticulous, quality-first philosophy to a growing global audience.

‍

hoopla will make its return to ComplexCon Hong Kong Marketplace! Founded in 2020, hoopla is a Hong Kong–based knitwear brand known for blending traditional knitting techniques with contemporary, trend-driven design. Defined by vibrant colors and nostalgic local references, the brand creates playful yet highly wearable pieces across bags, accessories, lifestyle items, and home goods. With “Hong Kong Knitwear” at the heart of its design language, hoopla has built a distinct identity that resonates both locally and internationally, becoming a must-visit label for many overseas visitors. Returning to ComplexCon this year, hoopla brings its colorful, character-filled knitted world back to the spotlight.

‍

theboyhasnopatience is returning to ComplexCon Hong Kong Marketplace! Founded by DJ CELL in 2023, the brand name is to remind us that we seem to be impatient, and we should keep enough patience with the people and things we love. The brand continuely draws energy from HlPHOP culture, street scenes, fashion aesthetics, visual images, party forms, digita music and 3D art into a more diversified creative expression, trying to take over and explore a new scene.

Deconstructionist streetwear label xVESSEL @xvessel_official is returning to ComplexCon Hong Kong Marketplace！Founded in 2017 by Van Ness Wu, xVESSEL has always lived at the intersection of deconstructed design and street culture, constantly breaking and rebuilding the rules of fashion. This year, the brand levels up with a collaboration with Ian Connor’s Sickö, bringing back the raw rebellion of 2010s underground streetwear, alongside a cross-culture partnership with Bruce Lee, fusing martial arts philosophy and high-speed aesthetics into footwear. With the new energy, xVESSEL is set to make a bold comeback at the heart of ComplexCon, stay tuned!

Next-gen lifestyle brand yoose is set to make its appearance at ComplexCon Hong Kong Marketplace! In 2020, yoose launched its first MINI shaver—redefining grooming for a new generation and quickly becoming a leader in the travel-size shaving category. Driven by design innovation, yoose continues to push the boundaries of industrial design and functional performance, creating products that feel futuristic while delivering comfort and everyday ease. By merging technology into the products, yoose invites more people to rediscover the value of good design and bring more color into daily life.